Privacy policy

This privacy policy sets out how we use and protect any information that we obtain via this film sales website.

IWM and IWM Trading Company respect your privacy and take great care of the information we collect and hold. We are committed to ensuring that your privacy is protected.

This policy is effective as of February 2018. We may change this policy from time to time by updating this page. Please check regularly to ensure that you are happy with any changes.

Identity of the Data Controller

The Data Controllers for the IWM website are the Trustees of the Imperial War Museum and the Imperial War Museum Trading Company Limited.

What we collect

When you register with us you will be asked for the following information so that we can recognise your role as a commercial researcher and have the relevant information to provide quotes and licensing information. If your registration is successful you will be notified by email and given additional functionality on the website for accessing IWM Film for business purposes.

1. Name and job title
2. Contact information including email address
3. Company name / country of origin

What we do with the information we gather

We require this information to understand your needs and provide you with a service. Additionally, we may use the information for the following reasons

1.  Internal record keeping.
2.  Improving our products and services.
3.  Periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided. You can opt out of these communications via the unsubscribe link at the bottom of the emails.
4.  From time to time, we may also use your information to contact you for market research purposes. We may contact you by email or phone. We may use the information to customise the website according to your interests.


We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

Information we collect: Cookies

IWM uses cookies to understand how you access and use the IWM site. The information gathered in this way is anonymous and cannot be linked to you personally. Cookies can also be used to enable a transaction, such as a purchase in the online shop. We use this data to inform the development of our services, user experience and in creating new content. Further information on IWM’s use of cookies on its website can be found here:

Links to other websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

Controlling your personal information

You may choose to restrict the collection or use of your personal information by emailing us at or via the unsubscribe link at the bottom of IWM emails, sent via MailChimp email marketing service.

We will not sell, share, distribute or lease your personal information to third parties unless we are required by law to do so.

Queries about IWM’s use of your personal data

If you have any questions about how IWM uses your personal data or if you would like a copy of the personal data IWM holds about you, please contact IWM’s Freedom of Information and Data Protection team at