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Other titles:THE WAY TO HIS HEART (WITH THE ASPIDISTRAS) [Alternative Title]
Summary: Second World War British Ministry of Information newsreel trailer, in the style of a silent cinema melodrama, encouraging the public to eat more potatoes.
Description: Opening title "The Way To His Heart". A father returns home to his wife and daughter and sits down at the table awaiting his meal. The wife places a plate of cold sausage and pickles before him and he looks at it in disgust and walks out of the room. The child asks, in an intertitle, "Where has my Daddy gone?". The father is seen drinking in a pub. The distraught mother comforts her daughter and then notices an item in the newspaper on the table and announces, in an intertitle, "New Hope is Born". The father returns from the pub and walks rather unsteadily in to the room. His wife serves up a plate of food and the father declares, in an intertitle "Emmaline can you ever forgive me? These potatoes are delicious!" the next intertitle adds " ... and there are 199 other ways of cooking them". The now happy family hold hands and grin at the camera. The film ends with a close up of Food Facts leaflet no 20 with the superimposed title EAT MORE SPUDS.
Production Details: Ministry of Food (Production sponsor)
Ministry of Information (Production sponsor)
Strand (Production company)
Taylor, Donald19111966British film producer and director. (Production individual)
Technical Details: Format: 35mm
Number of items/reels/tapes: 1
Footage: 170ft; Running time: 1 min 45 secs
Notes: Copy viewed MNV 706 A P 21 which contains the newsreel trailer only
Release date 17 December 1942
Spud is a familiar term for potato
An unusual item using the format of a silent cinema melodrama with exaggerated acting, static sets and familiar tunes. The message is delivered in an amusing and effective way.
With piano accompaniment and intertitles, but not commentary or other sound.