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Summary: Incomplete fictional film encouraging people in Britain to save milk, spring 1918.
Description: A young lady sits at her breakfast table drinking tea and reading the morning paper. She reads of a heavy fine imposed on someone caught watering nursery milk, and conjures up a vision of a sick child. She pours more milk into her tea, and some into a saucer for her cat. She reads of a milk shortage in the north, and thinks again of the child with its mother. "It's only a little" the caption says, "but if everyone did with less in their tea thousands of these would be saved daily for the children", showing milk churns being lined up at a dairy.
Production Details: Ministry of Information (Production sponsor)
Personalities, Units and Organisations:
Keywords: propaganda, British - practical (object name)
society, British - sustenance (object name)
journalism and record, British - press: newspaper (object name)
industry, British - food (object name)
animals, mammals: cat (object name)
Physical Characteristics: Colour format: B&W
Sound format: Silent
Soundtrack language: None
Title language: None
Subtitle language: English
Technical Details: Format: 35mm
Number of items/reels/tapes: 1
Footage: 121 ft; Running time: 2 mins
Notes: Summary: this film, although untitled on the print, appears to be a typical Film Tag of spring 1918
Technical: this film is currently held on the same reel as film IWM 1128a, the can is marked as IWM 1128