Metadata
- Title: MILK SAVING FILM [Allocated Title]
- Film Number: IWM 1128b
- Other titles: FILM TAGS [Allocated Series Title]
- Summary: Incomplete fictional film encouraging people in Britain to save milk, spring 1918.
- Description: A young lady sits at her breakfast table drinking tea and reading the morning paper. She reads of a heavy fine imposed on someone caught watering nursery milk, and conjures up a vision of a sick child. She pours more milk into her tea, and some into a saucer for her cat. She reads of a milk shortage in the north, and thinks again of the child with its mother. "It's only a little" the caption says, "but if everyone did with less in their tea thousands of these would be saved daily for the children", showing milk churns being lined up at a dairy.
- Access Conditions: IWM Attribution: © IWM
- Featured Period: 1914-1918
- Production Date: 1918-08
- Production Country: GB
- Production Details: Ministry of Information (Production sponsor)
- Personalities, Units and Organisations:
- Keywords: propaganda, British - practical (object name) society, British - sustenance (object name) journalism and record, British - press: newspaper (object name) industry, British - food (object name) animals, mammals: cat (object name) 31/3(41) (event) Deprivation (concept) Children (concept)
- Physical Characteristics: Colour format: B&W Sound format: Silent Soundtrack language: None Title language: None Subtitle language: English
- Technical Details: Format: 35mm Number of items/reels/tapes: 1 Footage: 121 ft; Running time: 2 mins
- Notes: Summary: this film, although untitled on the print, appears to be a typical Film Tag of spring 1918 Technical: this film is currently held on the same reel as film IWM 1128a, the can is marked as IWM 1128
- Link to IWM Collections page:
- Related IWM Collections Objects: