FOOD FLASHES [Allocated Title]

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  • Title: FOOD FLASHES [Allocated Title]
  • Film Number: COI 1092
  • Other titles:
  • Summary: A collection of twelve Ministry of Food "Food Flashes", each lasting between ten and twenty seconds and each having a "Food Flash" logo at the beginning. (NB: All the flashes have a voice-over commentary, which is represented in inverted commas.)
  • Description: (1) "Check that the address on your Identity Card and Ration Book are the same; if not, take them to your local food office." [UNIDENTIFIED] (2) Information on how to claim the new weekly 2-1/2 oz tea ration: take 12 oz on odd 4-week periods, 8 oz on even. [No. 19 "Tea Ration" 23/7/1945 ?] (3) "Now that the fat ration has been cut, why not... take it up every two weeks instead of every one?" (Poor quality film on this flash) [No. 18 "Fats Reduced" 16/7/1945 ?] (4) All young workers up to 21 can get National Milk Cocoa at work. [No. 33 "National Milk Cocoa" 12/11/1945 ?] (5) "If you want to cook well, you must measure well" - housewife demonstrates. [UNIDENTIFIED] (6) "The war is over but food is short still" so avoid waste. "Bread is worth more than dough these days!" [No. 26 "Waste Bread" 17/9/1945 ?] (7) "You may be out of uniform but there are plenty of dates around" - fruit ("only 4 points a pound") and a young woman ("What's the best point about this one?") [No. 35 "Dried Fruit - Dates" 25/11/1945 ?] (8) Powdered milk is here again - one tin for each ration book every 8 weeks. [No. 30 "New Dried Milk" 22/10/1945 ?] (9) "More potatoes are about now, and some are smaller, and like this [young woman] are equally good with jackets on and off!" [No. 1 "Small Potatoes" 5/3/1945 ?] (10) An extra pint of milk is available for children - "don't put this milk in the family jug, put it in Jimmy's mug!" [No. 32 "Kiddies Milk" 5/11/1945 ?] (11) Details of extra rations for Christmas. [No. 144 "Christmas Fare" 11/12/1944 ?] (12) Demonstration of how to bone a herring. [UNIDENTIFIED]
  • Alternative Title:
  • Colour: B&W
  • Digitised: Yes
  • Object_Number: COI 1092
  • Sound: Sound
  • Access Conditions: IWM Attribution: © IWM
  • Featured Period: 1939-1945
  • Production Date: 1945
  • Production Country: GB
  • Production Details: Ministry of Food (Production sponsor)
  • Personalities, Units and Organisations:
  • Keywords: propaganda, British - practical: food rationing (object name) society, British - domestic (object name) society, British - sustenance (object name) GB, England (geography)
  • Physical Characteristics: Colour format: B&W Sound format: Sound Soundtrack language: English Title language: English Subtitle language: None
  • Technical Details: Format: 35mm Number of items/reels/tapes: 1 Footage: 396 ft; Running time: 5 mins
  • HD Media:Yes
  • Link to IWM Collections page:

    COI 1092

  • Related IWM Collections Objects:
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