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Summary: Second World War British Ministry of Information newsreel trailer advising women to think carefully about how to spend their new allocation of clothing coupons.
Description: Close-up of a sheet of clothing coupons with the commentary "in October 20 new clothing coupons became available for spending. Now don't rush out and spend them straight away". A young women enters her bedroom wearing a head scarf and overalls. The same young women now wearing a tailored skirt suit, follows the advice given in the commentary and looks over her clothes to see what will last a little longer and what can be altered for present use, inspecting a dress, cleaning a skirt, ironing, sewing and mending other garments. The commentary advises "save your coupons for an emergency". The woman looks at the coupons which turn in to a small puppet of a girl. The puppet flies out of the bedroom. The commentary continues "Don't buy flimsy clothes, if you have made up your mind that you must buy something, choose that garment carefully and for all purposes. Buy to last and for all weathers. Don't buy unless it is vital. Buy for service" over shots of the puppet proceeding along a shopping street, standing in the rain on a pavement curb, under dark and stormy clouds and superimposed over a brief shot of two men walking through snow in a blizzard. The film ends with the title BUY FOR SERVICE superimposed over a large crowds in the rain in Trafalgar Square.