Summary: Cartoon appeal for British people to buy National War Savings Certificates for social improvement, 1917-1918.
Description: The cartoon, a parody of Lewis Carroll's poem, shows a young man talking to his father after the war. A pencil draws the scene which animates itself. The old man tells how during the war he and his wife got jobs in munitions, investing the money in National War Savings Certificates, and this has given him a private income for life. Before the war over half of British goods were bought from abroad, from German-looking suppliers, but (in this vision of the future) after the war the money invested in the certificates is used to make the same consumer goods at home using the industrial capacity generated by munitions production. Final shot of John Bull sitting beside a factory from which pour consumer goods.
