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Summary: Cartoon appeal for British people to buy National War Savings Certificates for social improvement, 1917-1918.
Description: The cartoon, a parody of Lewis Carroll's poem, shows a young man talking to his father after the war. A pencil draws the scene which animates itself. The old man tells how during the war he and his wife got jobs in munitions, investing the money in National War Savings Certificates, and this has given him a private income for life. Before the war over half of British goods were bought from abroad, from German-looking suppliers, but (in this vision of the future) after the war the money invested in the certificates is used to make the same consumer goods at home using the industrial capacity generated by munitions production. Final shot of John Bull sitting beside a factory from which pour consumer goods.
Production Details: National War Savings Committee (Production sponsor)
Kinsella and Morgan (Production company)
Personalities, Units and Organisations:
Keywords: propaganda, British - practical (object name)
economics, British national - trade (object name)
Physical Characteristics: Colour format: B&W
Sound format: Silent
Soundtrack language: None
Title language: English
Subtitle language: English
Technical Details: Format: 35mm
Number of items/reels/tapes: 1
Footage: 356 ft; Running time: 6 mins
Notes: Summary: see IWM 542 and the rest of the KINCARTOONS series. See also the Pathé KINKARTOONS
Remarks: an elegant, simple way of conveying a complex political message. So much so that, if its implications are realised, it begs several important political questions. Also unusual in that it discusses post-war society in terms of economic programmes rather than visions of eternal peace and harmony. Sadly, it cannot be precisely dated