FOOD FLASHES [Allocated Title]

Metadata

  • Title: FOOD FLASHES [Allocated Title]
  • Film Number: COI 952
  • Other titles:
  • Summary: Twenty-three "food flashes", each a few seconds in length, produced for the Ministry of Food.
  • Description: 1: "Your Empties Wanted". 2: Tinned milk is just as good as fresh. 3: It is suggested that housewives read "Food Facts" in their newspapers for new ideas for meals. 4: Under-16s and under-18s with green and blue ration books are shown how to use these. 5: Under-21s should ask for National Milk cocoa at work. 6: bread needs to breathe to stay fresh. 7: Orange juice helps young children grow. 8: Introducing preserves coupons. 9: Shots of post-1918 children showing the effects of rickets, while it is stressed that the government now provides free vitamin D in cod liver oil. 10: Nothing must be wasted. 11: Tinned dried milk may be cooked or drunk. 12: The value of dried eggs. 13: Bottles should be left out for the milkman. 14: While on holiday "take the days food with you". 15: A comic double act by Charlie Chester and Arthur Haynes about cooking cabbage. 16: How to fill in a ration book. 17: The BBC's Cheerful Charlie Chester advertises free cod liver oil in a comic manner. 18: National Household Milk. 19: Jam in cans. 20: The radio doctor stresses that expectant mothers need cod liver oil and orange juice. 21: Babies need them too. 22: The radio doctor on extra milk for nursing mothers. 23: Sweets ration cards must be properly signed.
  • Access Conditions: IWM Attribution: © IWM
  • Featured Period: 1939-1945
  • Production Date: 1944
  • Production Country: GB
  • Production Details: Ministry of Food (Production sponsor)
  • Personalities, Units and Organisations: Chester, Charlie (person)
  • Keywords: propaganda, British - practical (object name) society, British - sustenance (object name)
  • Physical Characteristics: Colour format: B&W Sound format: Sound Soundtrack language: English Title language: English Subtitle language: None
  • Technical Details: Format: 35mm Number of items/reels/tapes: 1 Footage: 874 ft; Running time: 10 mins
  • Notes:
  • Link to IWM Collections page:

    COI 952

  • Related IWM Collections Objects:
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